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Appetizers have become more than just an opening act. Today's consumers will often order two or three different appetizers as a way of sharing the fun of a meal. It is also a great way of jointly sampling new dishes before trying a new food in a main course.
Appetizers are also becoming common with consumers who don't want a lot to eat. The appetizer will satisfy hunger for those in a hurry, or are cutting back on their food intake.
It is because of these reasons that many leading food service operators are paying more attention to their appetizer menu. Appetizers will build traffic and profit. Their food costs are already figured because they are fully prepared and frozen by manufacturers. They just need to be finished and brought to the table, therefore concerns about ingredient costing are eliminated. The operator only needs to put the margin on the product. Consumers are more willing to pay a full margin on an appetizer because it is often shared among the guests. Consequently, appetizers boost profits for the operator, so that the operator can focus on other traffic building specials where the margins are not as good.
Well - balanced appetizer menus are therefore more important than ever. Seafood is certainly the most important component of any appetizer menu. It comprises a full 34% of all appetizer menus. A strong seafood component of an appetizer menu encourages consumers to try an appetizer. Each appetizer sale increases the check size and contributes to a positive bottom line for the operator.
Our specialty is seafood appetizers. We do more with seafood than just coat and fry it. Our chefs' creations entice the guest to try something different in their appetizer. These foods are fun either in a group situation or in a single serving portion.
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